[Español] Redes sociales y el marketing en Latino América

No es un secreto para los que están informados de las redes sociales, que Latino América es una de las regiones con mas usuarios activos. Para simplificarlo, mas de 57% de las personas que poseen un teléfono inteligente, utilizan Twitter. Para una profesional del Marketing, esto es potencial para explotar. Lo digo de esta manera porque a pesar de ser una tendencia que crece a diario, es fácil percibir la brecha que existe entre marcas y lo que debería ser una estrategia de branding digital.

Un primer paso para reducir esta brecha es crear contenido relevante en Español. Muchas veces noto que hay marcas que tienen una excelente campaña digital para su audiencia en Inglés, pero estas mismas empresas y marcas no se enfocan de igual manera en la audiencia Latinoamericana, que es  de por sí, una de las mas activas en las redes sociales.

Grecia C. Pacheco

BSc. Marketing

MBA Candidate

 @grecia_pacheco1

Oilers vs Minnesota Wild NHL

First time going to an NHL game and was lucky enough to get these seats. Yes, I have to love my friends. Even though the Oilers lost, it was great to be seating right next to the players. This is definitely a must do in Edmonton, specially when it's chilly out there.

Driving across Venezuela

Driving across Venezuela on a rainy day.  Besides loving the freshness of the Llanos, I really enjoy stopping every half hour to buy cheese, or sweets that are specific to this region, not to mention the carne asada.

After 7 hours driving through this kind of landscape, my family was waiting with some more delicious food.

Traveling in Canada

This is how traveling is done in Canada, lots of joy, lots of snow, and with great friends. This morning we were getting ready to fly to Hamilton, Ontario to compete at the MBA games. 

For those of you who have never carried a bag on 6in of snow, it is actually awesome, something you won't forget and a great story to share with friends who live in the tropic.

Fall Season at the University of Alberta

I am just loving the weather, and enjoying my favorite season in Edmonton, Canada. This is the only season that reminds me how many years ago I left my home country to become a citizen of the world.  #UniversityofAlberta